Daisy Fuentes endorses tennis
SBN: "The United States Tennis Association and Tennis Industry Association launched a brand campaign in late March called 'Tennis. Come out swinging.'
The campaign features celebrity testimonials from Daisy Fuentes, NASCAR driver Jeff Gordon, and boxer Roy Jones Jr., all professing love of the game. The campaign cost $3 million, with 10 million magazine inserts, 2.5 million tennis hang tags on beginner rackets, stickers on 25 million tennis ball cans, and sign-up sheets at more than 3,300 tennis facilities -- all geared to attracting at least 100,000 new tennis players per year. "
