Will this Daisy help sales grow?
JS Online: Will this Daisy help sales grow?: "New York - Kohl's Corp. rolled out the pink carpet here for its first celebrity fashion event - a new women's clothing line named for Latina talk show personality and model Daisy Fuentes.
Kohl's Corp.
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Daisy Fuentes (left) flashes a smile for photographers at a party last week in New York to launch Kohl's new women's clothing line, which bears her name.
Photo/AP
Guests mingle amid the mannequins at a party to launch Kohl's new Daisy Fuentes line of women's clothing. The line, geared toward women in their 20s and 30s, is an attempt to boost the retailer's ailing sales.
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Against a backdrop of salsa music and pink cosmopolitan cocktails, the Menomonee Falls-based department store chain presented a trendy casual line aimed at boosting sales by appealing to women in their 20s and 30s."